Build brand affinity by enhancing the fan experience at live events.
How can Verizon create an exciting experience for the fans and viewers of Fashion Rocks, a televised concert/fashion show?
Give fans a platform to amplify their conversation about the artists. Gamify the event to see which opinions ‘win’.
Created the Social Imprint, a fabric that was stitched in real time based on tweets about Fashion Rocks
Developed an in-depth digital strategy to guide viewers’ second-screen experience
Added social media insights to generate campaign idea
Developed overall channel strategy & user journey
Developed wireframes for Verizon’s owned campaign website
Briefed & oversaw development of digital display assets
Awarded Digiday’s Most Innovative Use of Content
23% brand attribution
173 million earned impressions
118 million social media impressions
37 million digital paid impressions
15 thousand page views on Verizon’s online property