Professional

Deputy Strategy & Insights Lead
Edelman, DC
Mar 2018 to Present

Lead teams to generate insights that translate trends into effective digital and brand activations

Clients: FINRA; Chevron; Federal Government; Drive Change. Drive Electric.


Digital Marketing Insights,
Principal Associate

Capital One, DC
Aug 2017 - Mar 2018

Consulted for the digital marketing team to inform strategic decisions and best practices in marketing


Senior Cultural Strategist
sparks & honey
Feb 2016 to June 2017

Created transformative change with global quantitative and qualitative research for leaders at Fortune 100 companies

Clients: PepsiCo; P&G; Johnson & Johnson; MillerCoors


Senior Digital Strategist
DigitasLBi, NYC
June 2015 - Jan 2016

Developed social media strategy and content activations

Clients: LEGO, American Express


Brand & Digital Strategist
mcgarrybowen, NYC
Aug 2012 to June 2015

Integrated strategist across corporate social responsibility, digital product innovation, UX and web design, and entertainment partnerships

Clients: Verizon Wireless

 

Skills

Leadership

Managing & Mentoring Teams

Building Process & Efficiency

Public Speaking

Career Advising

Workplace Culture

Insights & Strategy

Interviews & Focus Groups

Workshop & Brainstorm Design

Social Listening

Business Responsibility & Transformation

Creative & Digital Execution

 

Education

B.A., Psychology, cum laude

Education Minor

Wheaton College, MA

Global

US & German Dual Citizen

Proficient in German & Spanish

Cross-Cultural Insights (US, UK, Germany, China, India, Brazil, Mexico)

 

Volunteer

Career Advisor

Posse Foundation

Independent, Referral-based

Guest Lecturer

Baruch College

AEJMC Conference