Social Media Audience Insights

BUSINESS OBJECTIVE

Help Chevron better understand residents of the Permian Basin in order to strengthen relationships through social media.

 

STRATEGY

Analyze local culture and competitive communications to uncover the insight that Permian Basin residents are more engaged in their community because the region is insulated from major cities.

 

TACTICS

  • Launched a Facebook channel to connect with residents in the Permian Basin region
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