BUSINESS OBJECTIVE

Change perception of Verizon from a telecom to a tech brand by highlighting the brand’s innovative solutions to world challenges.

 

GUIDING QUESTION

How can Networkfleet (Verizon’s B2B remote vehicle monitoring service) become an innovation proof point for millennials?

 

STRATEGY

Demonstrate the environmental benefits of Networkfleet by showcasing the City of Ventura’s accomplishments in reducing emissions in their fleet.

 

TACTICS

  • Immersive website to inform and inspire viewers

  • Online mini-documentary about the City of Ventura

  • Digital & social content to seed the story