Strategy Jumpstart
Paying it forward is really important to me, since so many talented people lent their time to help me learn. These are my go-to resources to help you start practicing the craft of strategy.
Want to talk? It would make my day. Get in touch here!
I’m still getting to know the basics…
ABOUT ADVERTISING
Guide to Being Job-Ready in Advertising by Mary Ergul
Who’s Who in the Agency Zoo by Julian Cole
Discipline Descriptions by MAIP
List of Agencies by Creative Ham
ABOUT STRATEGY
Become a Strategist by D&AD
Intro to Brand Strategy by Mariana Cotlear Vega
Creative Strategy Craft Skills by David J Carr
The Brief by Will Humphrey
Are there networks for people who work in strategy?
Over the past few years, strategists have created incredible communities that reflect their natural curiosity and forward-thinking tendencies.
Strategy & Planning Forum by Fishbowl
Ladies Who Strategize by Kim Mackenzie
Sweathead by Mark Pollard
How can I stay updated on the latest ideas & trends?
We’re curious people, so there are more newsletters, podcasts, and content than you can possibly imagine. Here are a few:
On Strategy Showcase by Fergus O’Carroll
The Overthinkers by Rachel Mercer & Shann Biglione
What kind of tools are used in strategy?
Developing expertise in a tool can give you a foot in the door for projects and establish your reputation for delivering detailed, insightful analyses. Asking good questions and advocating to have an ongoing role in the process will help you build the relationships that’ll help you grow.
Data Resources Cheat Sheet by Julian Cole
Should I take the time to make a portfolio, or is it overkill?
Building a portfolio online showcases your work and personality in a way that a resume or LinkedIn can’t. It’s a must-have for creatives, and can help strategists get their work out there too.
VCU Brandcenter Grad Portfolios
How-To Guide by Diego Mazo
How can I learn the skills I need to be a strategist?
There’s no single way to become a strategist — but it’s getting easier to learn the craft thanks to people in the industry who are creating their own competitions, course series, and mini-internships.
Further Reading
Strategy Resources by John Simons
Strategy Starter Pack by Jennifer M. Chang
Strategy and Planning ScrapBook by Alex Morris
Ultimate Guide to Brand Strategy by Brittany Jezouit