I was specifically requested to educate the team on systemic food insecurity for a project to expand KFC’s charitable giving program.

STRATEGY

There’s plenty of food, it’s just not reaching the people who need it most.

KFC buckets are made for sharing, so our brief inspired the creatives to focus on food insecurity with more sharing.

OUTCOME

KFC sent its Sharemobile on the road to deliver meals and gifts to people who need it most.

• Deepened relationship with nonprofit Blessings in a Backpack

• Identified needs specific to each community

• Focused on cities with greatest need