A creative campaign that invites people to interrupt their cyberchondria and get answers from a real doctor instead.
STRATEGY
By showing the stress that comes from leaving a nagging issue untreated, we gave people a new reason to pick up their phone and see a doctor with MDLIVE.
EXECUTION
I worked closely with the team to plan messages across channels, resulting in a relatable campaign that brought cyberchondria to life across CTV, social, and native articles.
RESULTS
10% increase in visits
218% improvement in click-through rate
Top 25% most viewed healthcare ad on TikTok
““We live in an age of instant access, and we’re used to having a world of information right at our fingertips. But sleuthing for symptoms online—particularly when you’re not following up with a doctor—can be a slippery slope.””
